5 Ways to Attract Customers on Social Media for your Logistics Business
Dear Logipreneurs,
This is the most asked question we get from delivery company owners. Attracting customers is not difficult, you need to be consistent and ready to do the work. Here are 5 ways to attract customers on social media.
Set up a social media page with engaging content: We strongly recommend setting up an Instagram page and Whatsapp for business page. Please note that when setting up these social media pages you should include:
Your location
Your services
Operational hours
Contact information
Sponsored ads on Facebook and Instagram: I know what you are thinking, 'I don't have any money to spare'. The truth is, you have to spend money to make money. Sponsored ads are not expensive, from about $5 you can sponsor posts on your page from Facebook preferably which will show to your Instagram and Facebook audience. The algorithm is a bit biased to Instagram accounts that use their sponsored ads so take advantage of it and try doing ads at least once a month to gain more exposure for you business.
Email marketing: Collate email addresses from all your customers and keep them updated with your latest services at least twice a month. This will help you remain top of mind.
Partnerships with other brands: No man is an island, you need to partner with other brands. Go on Instagram live with other brands, ask to contribute to giveaways by other brands if you can afford it. Post brands you service with their permission on your page so you both gain more traction and exposure to more customers.
Post genuine reviews from your clients: People do business with you when they know you can be trusted. Ask your clients to give you feedback on your service and be sure to blow your own trumpet because no one will do it for you.
Bonus: Invest in a website: Websites are actually not expensive. Your website is your own footprint on the worldwide web. If Facebook packs up tomorrow, you will not have anywhere to showcase your services.
If you require an affordable and basic website, kindly reply this post with your budget and our team will hook you up.
The important thing is to remain TOP OF MIND! There are a million and one delivery companies out there, give customers a reason to choose you. Stand out from the crowd, sell yourself and make sales.
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