HAVE YOU IDENTIFIED YOUR TARGET MARKET?

 Your Target Market are people who need your service.

Here are some things to help you identify your target market:

- Your current customer base

- The type of service you are providing (is it specific to an area e.g delivering food only)

- Age of people that use your service

- Gender 

- Location

- Are they social media savy (Instagram, Facebook, Snapchat)

- How do they communicate (email, phone calls, whatsapp)

The list is endless but once you know who you are selling to then you will know how to sell to them.